I’m not sure I like this one, but what do I know?
Robert Nickell had the idea for DaddyScrubs while his wife was choosing a scrub gown for the delivery of their son. He felt left out and wanted something special for himself as a soon-to-be Dad. And so he designed a series of scrub gowns with ‘Daddy on the Front’ and ‘I’m The Daddy’ on the back. The range of products was subsequently extended to include baseball hats and T shirts.
DaddyScrubs is apparently doing big business in Hollywood, so perhaps something similar might work in areas where people have more money than sense here in the UK! Alternatively, how about designing a range of ‘That’s what you think.” T shirts for friends of the new ‘dad’? That WAS a joke!