When the TSA ban on carrying liquids on planes in bottles of more than 100ml (3 oz) came into force, it opened up an opportunity which New York company 3floz jumped in to fill. They started putting high end skin and hair care products in airline-friendly 3 fluid ounce bottles. These weren’t just marketed to travellers though. They were also promoted to people who wanted to try out a product without going to the risk and expense of buying the full sized version.
With a little lateral thinking, this concept has to have much wider applications. What other expensive product or service could you re-package into smaller quantities, enabling the consumer to try it out without spending a fortune? And when you’ve done that, how can you position yourself to cash in if they decide to go for the full blown version?