Mix ‘n Match Marketing
Australian company Childsplay Marketing has come up with an interesting ‘low-tech’ idea for helping companies come up with new marketing campaigns. It consists of three packs of cards. The first pack is made up of target audiences, the second is made up of different offers and the third deck comprises the various possible communication devices. So by selecting a card from each deck, you have a unique idea comprising, offer, audience and method of reaching them.
There are 50 cards in each pack, so that’s potentially 125,000 different ideas.
I mention it for a couple of reasons. Firstly it seems like a good way to come up with marketing ideas. If you can’t get hold of the packs, you could make your own home made version. And secondly, it’s an idea with spin off potential. You could create packs like this to assist with decision making in a wide range of fields. Might there be a market for them in the area you’re currently working in?