Go to Marks & Spencer food hall and for a premium price, you can have your vegetables prepared to within an inch of their lives. In fact, all there’s left to do is cut open the packaging and throw them straight in the pan. Produce tends to be a lot cheaper in other outlets, but you have to wash, peel, cut and whatever else you do with veggies. You can probably tell that I don’t cook!
Anyway, what if (say) there was a stall in your local market which sold nothing. Instead, it took the fresh vegetables that market customers had just bought, and pre-prepared them to the customers instructions? M&S presentation, but at a little over market prices. Might such a stall prove popular by combining low prices with convenience? I’m not sure really, you’d need to try it to find out.