Persistence Pays

It’s easy to assume that the huge enterprises that make it big were lucky, or had it easy from the start. This is rarely the case.

In a recent TV interview, Amazon founder Jeff Bezos told how the company almost failed to get off the ground. Bezos says it took over 60 meetings to raise the million dollars the company needed to launch. In the end, the money came from 22 people who contributed $50,000 each.

How many people would have given up after 5, 10, 20, or 30 meetings? The truth is that the vast majority would. Bezos persisted and the result is there for all to see.

No matter how good your idea, it will only come to fruition with persistence. The world is rarely hanging around waiting for what you’re about to offer it, no matter how good that thing might be.

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