When insurance companies get involved in something, you know that there’s likely to be a big market somewhere. Both Swiss Life and Axa have started selling e-reputation insurance products to protect your family’s image on the internet. AXA’s new product will protect you against identity theft, credit-card fraud, harm to your online reputation and e-commerce disputes. Both insurers use a dedicated e-reputation agency called the “Reputation Squad”, which will remove all problematic content, while providing psychological support and dealing with legal and administrative issues.
In days gone by, an uncharacteristic indiscretion or error of judgement was quickly forgotten. At worst it made the newspapers and was chip papers by this time tomorrow, Those days are gone, and today the evidence can linger for ever, unless something is done about it. And that’s just one way your reputation can suffer on line. It’s very difficult to control what people say about you – even if you’ve done nothing wrong.
Online reputation protection is a field which is going to grow and grow, if you have the appropriate IT skills, there could be a lot worse areas in which to specialise.