As you probably know, I have a property business and so spend a fair amount of time looking at property ad’s. Here’s something I’ve found. On the whole, the photography is appalling. It’s really quite amazing that an agent can be selling a property valued at hundreds of thousands of pounds, and yet they think it acceptable to present it via a few blurry iphone photographs, with no attempt to tidy up or find the best angles.
I’m not the world’s best photographer but always seem to be able to take attractive photographs of the properties we have for rent. It really isn’t hard, but you wouldn’t know it judged by the ‘it’ll do’ approach of many agents. There has to be an opening for someone to offer a photographic service to agents. You wouldn’t need expensive equipment – just a decent camera with a wide angle lens and some basic software to clean up your images.
If I was starting this business I’d contact a few agents and offer to re-photograph some of the properties they already had on their books, for free. From there, it should be fairly easy to sell them on the benefits of having better quality photo’s pf what is the biggest purchase which most people will ever make.