If you’re an expert in something…and most of us are an expert in something or other…you can offer your advice online and turn it into profit. Small business owners are particularly well placed to cash in on this opportunity because they tend to know their field very well. Michele Gorham, owner of Cookie Central Bakery, is one small business owner who has turned her expertise into online profits
She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics, and she answers customers’ direct questions through various social media platforms, including Facebook, Twitter and Yelp. Because of Gorham’s content contributions, her listings on various sites are highly trafficked and are regularly found by search engines — generating more sales for her business.
Is this a strategy you could emulate in your own field? Give it some thought. You may have a great deal more to offer than you at first realise.