Washington DC based Freepapercups.com is a company that does what it says on the tin. It provides free disposable paper cups to companies for use in offices. The catch? Well the cups carry advertising. It’s a win-win for all concerned. The companies save money on disposable cups and the advertisers get to reach a potentially lucrative market.
Perhaps this is something that could be copied in the UK or other European markets. Alternatively, it’s worth giving some thought to what else you might give away free to companies on the same basis. Free toilet rolls anyone?