Dating agencies face a paradox which is far from unique – the more successful they are at their job, the quicker they lose their customers. It’s a problem which wasn’t lost on the owners Howaboutwe, who found their membership dwindling – not because they were bad, in fact quite the reverse. The solution they came up with could be a model for other businesses in the same position.
The company launched a new dating portal for married/committed couples with the aim of helping them keep the magic alive by getting out of their rut and out on the town. The site provides information and advice to help keep romance alive.
Every business that solves customer problems should ask themselves the following question – “What might my customer need next?” Once you have a relationship with a customer, it’s a shame to leave someone else to benefit from serving their future needs.