Eat What You See

Giving a unique twist to an established product or service can often give a competitive advantage. That’s the thinking behind Toronto based film event Mise, which provides guests with an entire menu of dishes, inspired by meals eaten by the film characters themselves.

The company aims to give viewers an additional sensory aspect to their experience of films. The first event offered a four-course meal featuring dishes from the 1996 film Big Night, which follows the story of two Italian brothers running a failing restaurant in the USA. As the characters on screen wash down a tomato consommé and antipasto sandwich, the audience gets to do the same. So far, Mise has created a menu for both Big Night and the Steve Martin film Planes, Trains and Automobiles, and more events are in the pipeline.

Is this an idea you could copy in your own location? Can you think of anything else that you could pair up with a film to make an enhanced experience for customers?

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