I’ve read a number of reports recently, about the health benefits of beetroot juice. But I haven’t bought any because I really don’t like the taste. Perhaps Unbeetable provide a solution. The US based company manufacture a Beetroot based drink which they say has all the health benefits, but with a much more palatable taste. There are a couple of things to take from this I think.
1. Could you create your own ‘Better Beetroot’ product. If so, there could be a big UK market for it.
2. Western consumers are increasingly health conscious, but the things that are good for us are rarely those that taste the best. There has to be a market for anyone who can produce an improved taste version of the things that are said to be good for us.