If you’ve ever had any sales training, you’ll be aware of the idea of the ‘puppy dog sale’. The idea is that you give your customer the product to try on a no-commitment basis, and then they won’t want to give it back. Well now a student called Jenna Miller in the United States, is doing something similar – with real puppies. For $15 an hour, students on the BYU campus can rent a puppy for an hour. The idea is two-fold, firstly to give students who are missing their own pets, the chance to have a bit of canine company, and secondly to provide a shop window for the pups themselves.
I mention it for two reasons:
1. Might you be able to apply the puppy dog sale technique in your business?
2. There’s a growing trend towards renting things which may be onerous to own long term. What else could you rent out to people who would welcome the experience, but shy away from outright ownership?
The first person to come up with children, is banned!