The Folly Of Fame

The internet age has thrown up something never seen before, businesses set up with little or no thought to revenue and profits. The success of companies like Twitter and Facebook has caused a lot of would-be entrepreneurs to take their eye off the ball. They are exceptions. For most of us, we have to focus on making a profit.

Likes, views, members, users, followers and friends are fine but they don’t pay for the groceries. At some point – and preferably from day one – you need to develop a very clear idea how any ‘fame’ you’re able to create, will convert into money in the bank. If it won’t convert into cash, you don’t have a business – you have a hobby.

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