Few of us give much thought to the humble French Fry, but Florida based Scott Nelowet spotted an opportunity while on holiday in Amsterdam.
In the United States, fries are seen as filler food, but in Amsterdam there are a number of outlets selling gourmet fries. Neolwet borrowed the idea, and tested it around Florida using a mobile van. When that proved successful he opened his first French Fry Heaven restaurant in 2011, offering sweet potato fries with a choice of 51 sauces, spices and sea salt toppings.
There are two things to take away from this I think:
1. Always be alert to what’s working in other countries while on holiday.
2. There’s almost always an opportunity to create an upmarket version of a generic product.
So what’s next?