One the occasions I have arranged for flowers to be delivered, one thought always dominates – will the recipient be at home to receive them? It’s a common problem, and the issue behind the business idea of Bloom and Wild, a company that deliver flowers in letterbox sized packaging. The advantage is obvious – the recipient doesn’t need to be home to receive the flowers.
I don’t know exactly how this works, and it must certainly restrict the flowers that can be included, but it does overcome one of the big problems with sending flowers, and may well encourage a customer to use the Bloom & Wild service rather than a competitor.
So are there other products which could be redesigned or repackaged to fit through a letterbox? And if you did that, would it provide a competitive advantage? Something to think about.