Part Time Love

If you’ve been reading this newsletter for any length of time, you’ll know that we often refer back to the growth of the dating market, and the myriad of different niches therein. The latest thing we’ve seen is a website called which connects partners who don’t have the time or inclination for a full time relationship. The site attracts people looking for friendship, affection and intimacy but without the expectation that the relationship will lead to marriage or moving in together.

Twenty years ago, the dating market was very one dimensional. Today there are agencies and websites for widely varying expectations and needs. It’s almost certain though,  that there are still criteria not catered for by current services. Why not see if you can come up with one?

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