I recently read about a church in Los Angeles (where else) which is offering weight loss advice and support to it’s attendees alongside spiritual guidance. I’d imagine the rationale behind this is that converts are difficult to come by, and anything that gets people through the door has to be a good thing.
Businesses face the same problem as churches – how do you attract more customers? Perhaps what this LA church teaches us is that it can be fruitful to look beyond our core offering, and find something else that we know our customers want. Give them that, and there’s a good chance that they’ll end up buying what we really want to sell. So what could you offer prospective customers to get them in through the door?