Sometimes you have to think beyond the obvious if you operate in a crowded market, or have a ‘me too’ product with no unique selling position. Clocky is an alarm clock with a difference. It’s on wheels and when the time comes for it to go off, it doesn’t just ring – it scoots off and hides! The owner has to get out of bed to find it before switching it off. This overcomes one of the major problems with ordinary alarm clocks – the owner switching it off and going back to sleep.
So is there a commonly experienced issue with the product or service you offer – and might there be a lucrative market to be had by offering a unique version of your product or service which tackles the issue head on. This will mean different things to different people, but it’s something for everyone to think about.