More Ethnic Specific Products

A little while ago, I wrote here about shaving products tailored specifically for black skin. That triggered an email from reader Kevin Sheeran. Here’s what he said…

“Interesting item in today’s newsletter about the shaving kit specifically for black guys. A few years ago I read about a woman who could not find a birthday card for her young son that had any black children’s faces on it, (like his) so she launched her own range to some success.

This chimed with me and I had the idea of ‘Band Aid’ style sticking plasters for the cuts and scrapes of people of black and Asian origin. After all, the traditional ‘pink’ one would stand out a mile on their skin.

Many folks laughed at me, so I took a look into the possibilities – only to discover some sharp cookie had literally just launched such a range and was getting all kinds of positive press.

There goes another fortune, I thought at the time. Ahh well, back to the day job.”

With regard to the ethnic sticking plasters, you can find out more here:

http://sticky-skin.weebly.com/about.html

And read more about what the Guardian said about them here:

http://www.theguardian.com/theguardian/2010/sep/26/plaster-matches brown-skin

Also, here’s the website about the ethnic minority greetings cards:

http://www.personalise.colorblindcards.com

So what other products might lend themselves to a version aimed at the non-white population.  The key of course is that a generic product doesn’t work optimally for the target market. It’s easy to see how this is the case for the products we’ve already talked about. But what else is there?  In addition, might there be opportunities to produce similarly tailored products for the Asian or Chinese market?

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