Just seen a very interesting idea from Melbourne Australia. Jafflechutes is a sandwich shop with a difference.
Unlike most food retailers, it isn’t based at street level where the customers and the expensive rents are. Instead the hub of the business is a pop up cafateria in a fifth floor apartment. So how do they get and serve customers. Well orders are placed online, and then the sandwiches are delivered at a pre-arranged time via mini parachutes dropped out of the fifth floor window. Aside from the practical cost savings, there’s an obvious PR/publicity angle to this and a novel buying experience for customers.
1. Could this work in a city near you?
2. What else could be delivered via mini parachute, thereby negating the need for expensive ground floor retail space?