Emergency Shirts

Imagine the scenario. You’ve  gone to work looking smart, ready for an important afternoon meeting. But as you’re sipping your lunchtime soup, it somehow explodes all over your shirt. I don’t have to imagine that because it’s happened to me more than once. I had to go home to get changed, but if you live in London you could take advantage of the ‘emergency shirt’ service offered by Thomas Pink instead. The company promise to deliver a new shirt to anyone in central London who suffers a wardrobe disaster, within an hour and a half.

You’re probably not in the clothing business, but if you are, might this be a service you could offer in your area? Or thinking more widely, how about setting up as a middle man, and offering to supply any piece of clothing to a customer within an hour or two, by forming alliances with various suppliers? Or thinking even more widely, what other products might customers pay a premium for to receive a fast, emergency supply of?

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