Here’s something I can really relate to. The men’s fashion market is growing at a faster rate than the women’s, but men are lazy shoppers. They’ll spend money, just so long as the process isn’t too difficult or time consuming. And once they’ve found something they like, they’re loyal – probably because they’re too lazy to look for anything else. This is me!
Edit Suits is attempting to take advantage of these facts, Through the company website, you can book an appointment for a representative to measure you up at your home or office. There’s no obligation to buy, but afterwards you can browse the styles and designs online and then use your account to get exactly the right fit.
So now you know that men are lazy but loyal shoppers, how can you take advantage of this? What can you do to make it easier for men to give you their money? Get it right and you could have a customer for life.