Just in the same way that I can’t choose a wine by swishing it around my mouth and spitting it out, I can’t choose an aftershave or cologne from a piece of smelly paper. So I was interested to read about The Scent Trunk, a subscription service which helps subscribers choose a suitable product
Members begin by filling out a survey about what fragrances they typically like. Using this data, the service creates a Scent Profile that determines the samples they receive in the post. Scent Trunk delivers three different testers each month, which subscribers can rate and save to their trunk. When users indicate that they like one fragrance but not another, their Scent Profile is updated and the samples they get next time will take into account those preferences. The system enables customers to find the fragrance that best suits them, and if they like a sample they can go on to buy it. The service costs around $15 a month.
It seems to me that this is a subscription model that could prove profitable with a number of other products – wine, coffee, tea, cheese, whisky, beer, and perfume are just a few that spring to mind. Might it be something you could apply in your business?