Turkey – Getting Hotter?

According to Colordarcy, the property agents, ‘Arab investors will become bigger players in Turkey’s property market.’ With Turkey having opened up the property market to these investors, they call it correctly. Investors from the UAE, Saudi Arabia, Kuwait and Yemen  are going to drive prices upwards.

Loxley McKenzie, managing director of Colordarcy takes up the commentary, ‘In my experience, European investors are not the main target for Turkish developers at the moment, it is the growing influx of investors they are welcoming from the Gulf. People have been calling Istanbul the new London for most of the past 12 months and it is likely that many Middle Eastern investors will find Istanbul a more attractive proposition. Turkey is much closer to home and so is the culture.’ We have a report coming soon.

Currencies Reminder

We always stress the importance of monitoring currency exchange rates and looking at spot rates and forward contracts etc depending on which way the currencies are moving. An example of this importance comes today from David Kerns at foreign exchange specialists Moneycorp.

‘Buying a $150,000 property in May of this year would have cost British buyers £98,230, when £1 bought $1.527. By last month, the price in pounds for the same $150,000 property had fallen to just £92,024 – or a mammoth saving of £6,206 – when the exchange rate was $1.63. Even at the current rate, British buyers save £2,100.’

Service To Your Door

I admit it, I’m lazy, and one of the things I really hate is having to travel for any kind of service. So I can really appreciate the thinking behind Servemehere.com, an American website that helps the consumer find service providers which will come to them.

The site catalogues all manner of service providers with just one thing in common – they don’t expect you to travel to their premises; they come to you. It doesn’t just list the obvious things like hairdressers. There are masseurs, lawyers, accountants, personal trainers, travel agents, tutors, pet services, hypnotherapy, counselling, and car servicing….take a look at the site for a full list.

I’m not sure whether anything like this exists in the UK, but it strikes me as an interesting way to differentiate a website providing access to services used by the public. Speaking as someone who would be very happy if they never had to visit a service provided ever again, I can see this being a huge success.

Shaving Lessons

There are many things I need help with, but until today, I didn’t consider that shaving might be one of them. London based high end grooming shop Geo F Trumper clearly disagree and now run classes in how to shave properly.

The company say that customer demand led them to create classes run by a professional barber who show clients the best way to shave for their own skin type. I’m not sure whether that’s true, but it certainly seems a great way to get people enthusiastic about what is a chore for most. And more importantly, it’s a great way to get them interested in obtaining the best tools for the job – which Geo F Trumper happen to sell!

Might this be something that works in your market? Are there classes you could run which would help?

Customers get the best from your product?, and might they be more inclined to spend more money with you if they had renewed enthusiasm for, and satisfaction from, what you sell as a result?

Wedding Broker

I was speaking to someone recently who is planning a wedding. It seems like it’s a two year process these days. A lot can happen in two years which probably explains the need for US based Bridal Brokerage.

Over 250,000 weddings are called off each year in the United States. What Bridal Brokerage does is resell the wedding to a new couple, enabling the original betrothed to recover deposits and up-front costs, hassle free. Venues and service providers enjoy uninterrupted business and wedding buyers get a pre-planned wedding at a fraction of the regular cost.

I don’t have the figures for cancelled UK weddings, but based on the US figures, it’s probably around 50,000. That’s seems like plenty to make a similar service viable here. Definitely something worth investigating. Start up costs would be minimal, but the middle man profits could be very attractive.