Analogue Parking

We’ve recently seen some complicated app based crowd sourcing systems which help people to find parking spaces in busy city centres. We don’t tend to bring you ideas like that though. Let’s be honest, few of us have the time, skills or resources to capitalize on things like this. And that’s the problem with a lot of ideas these days – they’re incredibly technical. It’s good then, to see that the same thing (and probably better) can be achieved by old fashioned methods.

The ‘Here’ campaign was created by  an advertising agency in South Korea to promote S-Oil, one of the countries biggest oil companies. Imagine a car park and in each bay is a helium filled balloon, tethered to the ground by a piece of string around ten feet long. The balloon has an arrow pointing downwards with the word ‘Here’ printed on it. When a car drives into a space, it runs over the string and lowers the balloon. When it leaves the space, the balloon pops back up, alerting other drivers to the availability of a space.

I mention this for two reasons:

  1. It’s an idea which could easily be copied in any UK car park. Perhaps you could persuade a local company of the promotional potential of the idea.
  2. As evidence that sometimes we can get too technical for our own good. We don’t need an ‘app for that’. Some string and balloons work equally well.

The Barter Parker

I recently read about a car parking lot in Argentina, which enables customers to pay for their parking with items they no longer need. The scheme, run by a guy called Ivan Caraganopulos, accepts any second hand items in return for parking. This simple bartering idea has proved very popular with drivers, and has developed into a profitable business.

I’m not suggesting that you rip the parking meter out of a UK car park and demand old tat by way of payment instead, but perhaps there’s a way that you can incorporate barter into your own business. Many people are cash-strapped these days but have old stuff they no longer need or want. If you can come up with a bartering system that works for you, you could find that you pull in a lot more customers and appeal to a whole new market.

The Barter Parker

I recently read about a car parking lot in Argentina, which enables customers to pay for their parking with items they no longer need. The scheme, run by a guy called Ivan Caraganopulos, accepts any second hand items in return for parking. This simple bartering idea has proved very popular with drivers, and has developed into a profitable business.

I’m not suggesting that you rip the parking meter out of a UK car park and demand old tat by way of payment instead, but perhaps there’s a way that you can incorporate barter into your own business. Many people are cash-strapped these days but have old stuff they no longer need or want. If you can come up with a bartering system that works for you, you could find that you pull in a lot more customers and appeal to a whole new market.