I’ve just read about a comedy theatre club in Barcelona, Spain that has implemented a unique charging system. Rather than audience members paying for a ticket, they pay by the laugh received. The system is policed and monitored by tablet computers fitted to the back of seats.
Now I’m sure this is a bit of a publicity stunt – the clue is that there is an advertising agency behind the whole thing – but takings per audience member are actually up by six euros per person, and audience numbers are up too. Publicity stunt or not, this does raise an interesting question…is there a non-traditional way of charging for your product or service which might increase customer numbers or sales volume? If you’re doing the same as everyone else, you could be missing a big opportunity to stand out.