Teaching Online

It doesn’t seem so long ago that if you wanted to make your living as a teacher, you needed to get a job in a school, a college or give private lessons at home, or at the home of your students. The advent of online services like Skype and Youtube has literally opened up the world to tutors and teachers. Just about anything that could previously only be taught in a face to face situation, can now be taught online.

Not only does this mean that your students can come from anywhere in the world, but it also opens up myriad new viable subjects and courses. If you live in Rochdale, the chances of finding enough students locally, who are interested in learning ancient Peruvian, for example,  are not high. But when you can garner your ‘class’ from the entire world, it becomes a much more viable proposition.

So is there something you could teach online – it could be a language, a skill or something else?  If so, there could be people from the four corners of the globe, just waiting for your PC based class to start enrolling students.

The One Book Book Shop

Did you hear the one about the bookshop with just one book? Well it isn’t a joke. A New York author , Martin Kessler rented a shop to promote his book, Martian Summer. His stated reasoning was this, “Religions ply a single book. Why can’t a bookstore? He calls himself the Monobookist.

So what’s going on here? Well a clue might come from Kessler’s other role in life – he’s creative director of an advertising agency. Of course a bookshop selling one book is a silly, uneconomic idea – unless you factor in the amount of free publicity you get from such a ‘foolish’ idea. It was picked up by media all around the world. In a crowded marketplace, it’s hard to buy that sort of publicity.

What ‘foolish’ thing could you do to draw attention to your venture or enterprise.

A Novel Approach To Writing

I recently read about British novelist, Silvia Hartmann, who, through her Naked Writer Project, is allowing fans to read her latest fantasy fiction book, The Dragon Lords, as it is being written. Before writing a new section of the novel, she sends an announcement through her social networks and starts writing in a public document. She then encourages readers to send feedback and make suggestions about the title, plot, characters, and everything in between.

There are several clear advantages to this. Firstly she is doing something different, something that no author has done before, thereby gaining herself valuable publicity in the process. Secondly, she is also accumulating hundreds of ideas from people who are genuinely interested in the story; thereby receiving helpful guidance. More ideas inevitably lead to a better product.

Perhaps the greatest advantage of all though, is that she is communicating and interacting with her customers – something that many businesses don’t do enough of. Wherever this process ends up creatively, you can guarantee that it will lead to something prospective customers really want to read, and that has to have a positive impact on sales.

Taking inspiration from this, is there a way that you can gain more feedback from your own customers? Perhaps there’s a way to gather their ideas instead of always relying on generating your own. At the very least, it’s a good idea to find out if what you’re doing is what they actually want. If they give you suggestions, take them on board and listen. After all, your business relies on them.