I can’t pretend to have heard of Choc-ola, but I’m not sure I’d like it. It was a sweet chocolate milk drink, popular in the United States in the 1960’s and 70’s. It hasn’t been available for many years, but that just changed. Two Indianapolis entrepreneurs recently snapped up the trademark for $275, got hold of the recipe, and have relaunched the drink. They hope it will appeal to both old customers who want a taste of their youth, and a new market looking for something different. They already have a production deal with a major dairy and a contract to supply a 21 store chain of supermarkets.
As you might imagine, this got me thinking…How many interesting old brands are laying dormant out there? How cheaply might they be bought up? And might a bit of innovative marketing breath a bit of retro chic into something that is all but forgotten. This has got to be worth giving some thought to.