I just read about a New York entrepreneur who is making money from the Ebola outbreak. Todd Spinelli has developed a dietary supplement which he claims prevents healthy cells from breaking down, and as a result help boost the immune system to protect it from contracting diseases, including Ebola. Spinelli trademarked the product called Ebola-C and says he’s selling up to 14,000 a day at $34.95.
We’ll leave the ethics to one side and get straight to the business lessons:
1. There’s money to be made from fear.
2. It’s always worth paying close attention to the news to see what people are interested in and talking about.
3. Taking a generic product (this one is mainly vitamin C) and giving it a unique twist can yield extraordinary results