The Virtual Farmers Market

Farmers and small scale food producers usually have to rely on wholesale distributors to make the link to wholesale buyers like restaurants and specialist food retailers. In New York, New Jersey and Conneticut, there’s now a different solution. Farmers Web allows producers to sell their produce to restaurants and shops direct. It’s a low cost virtual farmers market.

I know little about the market here in the UK, but I’d imagine small scale food producers face a similar marketing problem. Could you set up a website like Farmers Web to help them get their goods to  the restaurant and specialist retail market? If this works in the US, I can see no reason why it wouldn’t work here too.